The upcoming Qatar 2022 Football World Cup is one of the most anticipated sporting events in recent years as it will gather millions of fans from all over the world around one of the most popular sports on the planet.
In this sense, authentication processes play an important role in assuring the safety of more than 1.2 million tourists who will take part in one of the 64 matches of the World Cup.
“All the reflectors in the world will be in Qatar; The main challenge for the audience is to have a great experience safely, and for this, the technological processes and authentication will contribute to building a relationship of trust between the organizers and the tourists,” says Ricardo Robledo, CEO and founder of Your identity.
As part of the security processes for this event, the Qatari government has implemented the use of the Hayya digital card, through which the user can enter the Middle East country after purchasing a ticket to watch a World Cup match and obtaining a hotel confirmation. reservation.
This authentication will allow fans to use free public transport such as buses, trains or subways, as well as smart travel planning via an app.
“These are very common verification processes that start from the moment a fan buys a ticket to attend a football match. From that moment on, along with authority, demographic and basic user data, to the device on which the registration was made and then to verify their identity during their stay in the Middle East. has the information to use,” says Tu’s founder. identity.
Biometric records, key to World Cup security
According to Qatari authorities, between 40,000 and 70,000 Mexicans are expected to arrive during the World Cup, who will travel after an identity verification process that will allow them to pass through the cities of Doha and Lusail, where the Mexican team will play. group stage in search of tickets to the next round.
“In this context, authenticating a person via facial biometrics is a very secure and impenetrable tool that we will surely see in Qatar. It is currently struggling with access to countries with significant technological advancements, such as the US and China. It is a recommended process for managing and properly managing an event,” explains Robledo.
According to Tu Identidad, in addition to authentication in stadiums, the possibility of using such technology to improve tourist services during the World Cup is not excluded.
“In some cases, there are already hotels where you can automatically go to your room without any paperwork when you just register, save your data, and arrive at the resort’s premises precisely through a biometric identification system. “It provides a competitive advantage for many companies where this type of customer service is more attractive than traditional cash registers,” says the expert.
He also adds that this type of technology is here to stay, and more and more industries are incorporating it into their processes to verify the identities of customers or companies with whom they will form business alliances.
“The inclusion of Know Your Customer (KYC) or Know Your Business (KYB) authentication processes is something we won’t see just at the World Cup; but in most of our daily lives. This is already a reality for many companies and others incorporate it as one of the safest and most accessible mechanisms for doing business. It’s even possible from cell phones, so it’s one of the most common things we use to protect ourselves,” concludes Robledo.
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